La Política Entra Por la Boca

The visual identity blends minimalism with warmth to reflect the handcrafted nature of specialty coffee, balancing simplicity with a human, approachable feel. Earthy, natural tones were carefully combined with clean, modern typography to communicate authenticity, freshness, and trust while maintaining a contemporary aesthetic. The logo was designed with versatility in mind, allowing it to adapt seamlessly across packaging, digital platforms, and print materials without losing clarity or character, ensuring a cohesive and recognizable brand presence at every touchpoint.