Economía Para Enojarse Bien

The visual identity blends modern minimalism with bold character to reflect the dynamic and refreshing nature of the drink brand. A carefully curated color palette was paired with strong, contemporary typography to convey energy, quality, and trust while maintaining a clean and memorable aesthetic. The design system focuses on clarity and impact, ensuring the brand stands out on shelves and screens alike. The logo was created with flexibility at its core, allowing it to scale seamlessly across packaging, digital platforms, and print materials while maintaining consistency, recognition, and visual strength at every touchpoint.